UPC is one of the leading enterprises in the communication and entertainment branch of Switzerland. In spring 2016 Detail Design managed to win an international design competition for the redesign of the UPC shop concept and was commissioned to realise the first six pilot projects. The new and very colourful branding of UPC named “bunte Bloom” gave us the initial inspiration for the creation of an equivalently colourful and floral shop design of never existing uniqueness. Our idea and vision was to embed the “bunte Bloom” symbolically into our “bunte Meadow” in order to bring the new shop design together with the new and colourful branding of the company.
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Organic floor concept
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The design of the new UPC shop concept is colourful and fresh. The entire furniture concept has been created and developed up on the principles of the floral and organic nature of the blossom. Not only the furniture, even the organic floor concept and the floral lighting at the ceiling are in perfect harmony with the entire design philosophy.
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The entire design is fully elementary and modular. Hence all sizes and shapes of stores no matter how large or small angled or high they are – they can all be fitted out easily with components of the furniture family.