Welcome Home: A New Vision for Customer-Centered Banking at Raiffeisen Bank Embrach

The traditional, impersonal banking hall is a thing of the past. At Raiffeisen Bank Embrach, the concept of “Coming Home” redefines the banking experience with a focus on comfort, transparency, and connection. Moving beyond the formal, transactional nature of the past, the design transforms the bank into a welcoming living room where every customer feels like a valued guest.

A living room atmosphere

From the moment customers step into the space, they are greeted with the warmth of a carefully curated interior. Soft lighting, natural materials like light oak wood, and cozy furniture create an atmosphere reminiscent of a home rather than a financial institution. The rich tones of wood contrast beautifully with slate stone accents and raw concrete-looking surfaces, offering a sophisticated yet grounded design. This carefully chosen material palette creates a warm, timeless feel, ensuring the space remains inviting and relevant for years to come. Large, inviting sofas, armchairs, and coffee tables encourage both private conversations and casual interactions, fostering a sense of belonging.

Transparency and openness

The design places a strong emphasis on transparency, both physically and metaphorically. Open layouts and glass partitions replace traditional walls, creating a seamless integration of spaces that encourage openness and accessibility. Customers can easily observe the workings of the bank, building trust and fostering a sense of inclusion. This approach also enhances communication between staff and customers, breaking down barriers and promoting collaboration.