Info

Interior Design

Switzerland

UPC
Technology Boutique

UPC is one of the leading enterprises in the communication and entertainment branch of Switzerland. In spring 2016 Detail Design managed to win an international design competition for the redesign of the UPC shop concept and was commissioned to realise the first six pilot projects. The new and very colourful branding of UPC named “bunte Bloom” gave us the initial inspiration for the creation of an equivalently colourful and floral shop design of never existing uniqueness. Our idea and vision was to embed the “bunte Bloom” symbolically into our “bunte Meadow” in order to bring the new shop design together with the new and colourful branding of the company.